CCP: (CCP imposes Rs 1.25 million fine on Reckitt Benckiser Pakistan Limited for deceptive marketing practices)

ISLAMABAD: The Competition Commission of Pakistan (CCP) has issued an order imposing a fine of Rs 1.25 million on Reckitt Benckiser Pakistan Limited for running a deceptive television commercial for its household cleaning product Dettol Surface Cleaner that was misleading the consumers and harming the business interests of Reckitt’s competitors in violation of Section 10 of the Competition Act, 2010.

The order has been passed by a bench comprising Vadiyya Khalil Chairperson, Mueen Batlay Member Mergers and Acquisitions, Dr. Shahzad Ansar Member OFT and Advocacy, and Mr. Ikram Ul Haque Qureshi, Member Cartels and Trade Abuses, and Legal.