KARACHI: Indus Motor Company held a meet aimed at engaging bloggers at its facility at Port Qasim. The day-long event, held at the Company’s head office and plant located at Port Qasim, aimed to engage bloggers with first-hand, end-to-end experience of Toyota’s presence in Pakistan.
The bloggers were briefed on various aspects of the organization, such as the elaborate safety protocols in place. The participants were given a detailed presentation on Toyota’s history and how it became the largest automaker on the planet. Regarding Toyota’s presence in Pakistan, the participants were briefed on the history as well as the past, present and future aspirations of the organization.
An exclusive tour of the manufacturing facilities was arranged for over 37 bloggers during which they met key IMC personnel from Pakistan and Japan and observed the globally acclaimed Toyota Production system in play. The bloggers were briefed on the new Corolla Altis Grande, arguably the most advanced Sedan being manufactured in Pakistan in accordance with the highest standards of quality and safety. The participants were informed of the car’s superior Continuous Variable Transmission technology that provides excellent performance and unmatched fuel efficiency in its class of vehicles.
They also keenly noted the fact that the new Corolla variants being manufactured in Pakistan now have more than 60% local components. The new Corolla has 760 additional parts made in Pakistan. Besides Corolla, IMC has further strengthened its product lineup to incorporate more options for customers in Pakistan. These include the Hilux range of Commercial Pickups available in both 4×2 and 4×4 variant, Hilux Vigo double cabin pickups for thrill seekers and the Fortuner SUV for people who want superior, all-terrain vehicle with added comfort and luxury.
A quiz competition was held at the end of presentation and high performers were awarded various prizes. The bloggers and online opinion-makers were also given an opportunity to test drive the Corolla Altis Grande and Fortuner to experience the exceptional on ground performance and features such as Cruise Control and Paddle Shifting Gears that greatly excited the participants of the event.