KARACHI: Javed Jabbar, former senator and federal minister for information and broadcasting, has said that media is powerful to such an extent that they can change the mind of a person, but people shouldn’t become slaves of it.
He said this while delivering a lecture on the subject of Electronic Media: Challenges and Opportunities at the auditorium of Sindh Madressatul Islam University today. The lecture programme was organized by students of Department of Media Studies and Social Sciences of Sindh Madressatul Islam University. Jabbar said that the government should implement 40 recommendations of Media Commission formed in 2013 on the directives of two member bench of Supreme Court of Pakistan comprised of Justice Jawwad S. Khawaja and Justice Khilji Arif Hussain.
“Justice (retd.) Nasir Aslam Zahid was chairman of the commission and I was its member,” Jabbar said and added that now Justice Jawwad S. Khawaja has become chief justice of Pakistan, hence he will hopefully give a decision regarding implementation of the report.
Jabbar further said that the Standing Committee on Information of the National Assembly as well as Mr. Pervaiz Rashid, federal minister for information and broadcasting had 90 percent supported the recommendations of the Media Commission given for reforms in media.
He said today we are living in the Convergent Media Age, hence all the bodies and ministries like ministry of information and broadcasting, ministry of information technology, PEMRA and PTA should be merged together. He also suggested reforms for private television channels.
The former federal information minister said the media should introduce self accountability process and there is also a need to free media from the influence of advertisers. Jabbar also praised the role and performance of Sindh Madressatul Islam University and gave its credit to its vice chancellor Dr Mohammad Ali Shaikh.
Shaikh in his speech said that in the past there was a media theory known as ‘magic bullet’ and today there is a media theory termed as “user and gratification”. Thus, today the viewers have a choice to select a programme of their choice. He was of the view that people, especially students should monitor the media and write their observations to the television channels. This sort of act can bring positive change in the media programmes and policies.