LG offers hometown cheer to away Cricket crowd

KARACHI: In a gesture of goodwill to cricket fans around the world and as a measure of support for each of the eight national teams participating in the Cricket World Cup 2015 quarter-finals, LG Electronics (LG) is broadcasting messages from cricket fans cheering on their home teams on its giant LED display in Piccadilly Circus, London, heart of the country from which cricket has originated on Mar 17.

These messages will come from cricket fans in the countries represented at the Cricket World Cup 2015. For example, messages appearing on LG’s LED display in Piccadilly Circus include a contribution from Shehryar Ameer of Pakistan that reads, “East or West, Pakistan is the best!”

The messages of support were culled from entries in the LG 100 Greatest Fans campaign, a campaign that offered a unique opportunity for cricket fans to show the world their passion for the game. In the months before the World Cup, fans vied to rank among the world’s greatest fans by uploading photos, videos, recordings, and messages on the official LG 100 Greatest Fans website at www.lg100greatestfans.com. An overwhelming number of messages showed just how passionate and unwavering fans dedication to their teams could be.

LG has a long history of contributions to the cricket world. This year, its 17th in partnership with ICC, LG is sponsoring such notable events as ICC 100 Greatest Moments and LG 100 Greatest Fans campaign, which included the donation of a series of benches memorializing the dedication of cricket fans around the world. By broadcasting messages on its LED display in Piccadilly Circus, LG recognizes the passion and enthusiasm that cricket fans pour into the sport.

“We thought that the messages from cricket fans were an excellent way of supporting each national team participating in the quarter finals and sharing uplifting spirit of fans from across the world,” said Wayne Park, Executive Vice President and Head of LG Electronics Global Sales and Marketing Company.

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