Non-branding, non-registration of products: Pakistan losing millions of dollars in international market

KARACHI: Due to non-branding and non-registration of many Pakistani products, we are losing the millions of dollars on account of non-appropriated prices in the international market as compared to similar branded and registered products of our competitive countries.

This was stated by Zakaria Usman, President Federation of Pakistan Chambers of Commerce & Industry (FPCCI) in a meeting of FPCCI Standing Committee on Anti Fake Products and Intellectual Property Rights (IPR) in which the Director General IPR in FBR Ms Rubina was also specially invited to attend the meeting and to brief the business community about the work in progress on IPR in FBR for the facilitation to the business community. She was accompanied by Ibrahim Bughio, Director IPR Cell in FBR. The meeting was attended by Shaukat Ahmed, Sr. Vice President, Chairman of the said Committee Hafiz Bilal Amin, Engr MA Jabbar, Saqib Fayyaz Maggo.

Usman further said that registration and brand recognition is widely important in the international customs during customs clearance. We should take help from the developed countries for branding our products so that we can be able to get a good price of our products.

The Director General, IPR in FBR, Ms Roubina, informed that IPR Cell in FBR was not operational but under the establishing process for which they were seeking suggestions and guidelines from the real stakeholders including FPCCI and other chambers and trade associations. She further said that the international rules on IPR for trade and customs are under their study and these rules will be finalized after making changes as per our requirement in close coordination and assistance of Intellectual Property Organization (IPO), Islamabad. She also briefed the customs related issues of IPR.

Engr MA Jabbar suggested that IPR Cell should draft the rules and regulations and send it to IPO, Islamabad and business community for necessary suggestions and recommendations. He further said that the organizational setup was also very important and he proposed for establishment of an advisory board comprising under the umbrella of FPCCI comprising prominent businessmen, exporters, lawyers, officials from PSQCA and IPO. Moreover, the Customs Department may also enhance their database with registered and branded products so that such businessmen can be facilitated with this and the others can be encouraged.

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