Islamabad:,,, According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, of those who use fairness creams, 62% say they use Fair and Lovely.
A nationally representative sample of adult men and women who replied in the affirmative to personally using fairness creams, from across the four provinces, was asked, “Which fairness cream do you usually use?” Responding to this, 62% said Fair and Lovely, 15% said Golden Pearl and 10% replied Pond’s.
8% of the respondents mentioned Faiza whereas 3% said Garnier. 1% mentioned other products and 1% did not respond.
The study was released by Gilani Foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International.
The recent survey was carried out among a sample of 700 men and women in rural and urban areas of all four provinces of the country, during May 05, 2014 – May 12, 2014. Error margin is estimated to be approximately ± 2-3 per cent at 95% confidence level.
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