$$$28122015 ISB -02- National
ISLAMABAD: According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, 78% Pakistanis said that they had never utilized the Classified page of a newspaper to advertise the sale of any item.
A nationally representative sample of working men and women from across the four provinces was asked, “Please tell, have you ever utilized the Classified page of a newspaper (that contains advertisements for buying and selling of items) to advertise the sale of any item? In response to this question 22% said yes while 78% said no.
The study was released by Gilani Research Foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 1867 men and women in rural and urban areas of all four provinces of the country, during November 02 – November 09, 2015. Error margin is estimated to be approximately ± 2-3 per cent at 95% confidence level.