ISLAMABAD: According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, 82% of the respondents say that they consume unpacked milk on a usual basis.
A nationally representative sample of adult men and women, from across the four provinces was asked for opinion after presenting the following scenario, “Please state what kind of milk is usually used in your household: loose milk (for instance from the milk-man or cow-milk), packet milk or both?” In response, 82% said that they use unpacked/open milk, 5% said that they consume packet milk and 12% said that they use both, 1% didn’t respond.
The study was released by Gilani Research Foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International.
The recent survey was carried out among a sample of 1822 men and women in rural and urban areas of all four provinces of the country, during June 29 – July 6, 2015. Error margin is estimated to be approximately ± 2-3 per cent at 95% confidence level.