Karachi: Four out of a panel of sixteen designers won a spot in history as their creations would become a part of the PIA crew’s new uniform.
Sania Muskatiya’s cap design won her the top spot while Yasmeen Shaikh’s coats grabbed the first place; Umar Farooq and Nomi Ansari won in the men’s and women’s wear, respectively.
Sixteen top-notch designers from across Pakistan gathered on Monday evening to submit their designs for the new uniform of Pakistan International Airlines (PIA) crew. This was a rare feat that gave the national flag carrier a complete image make-over.
The fashion fraternity that volunteered to help PIA’s much-needed image makeover put in hours of hard work free of charge to make the event possible. They showcased their brilliant creations at a fashion show titled “Runway Collection” where models walked on the ramp, representing the unique dresses created by the designers, in front of jury members and guests who belonged to the fashion industry.
Speaking on the occasion, the chairman of PIA, Nasser N. Jaffer congratulated the participants, calling the show a milestone event in the history of Pakistan’s national airline.
“No image makeover can be complete without a new contemporary look. It is the need of the day in this highly competitive environment to survive and succeed,” he said, adding, “That is why you are here today – to share the end result of the commitment and hard work that has gone into creating the new look for PIA’s crew.” He especially thanked Shahnoor Ahmed of Spectrum Y&R for organizing the event in a befitting manner.
He further said that the event is also unique as designers, judges, stylists, the advertising agency and sponsors had all worked on a pro bono basis calling it “a selfless service to PIA and the nation.”
The designers included Maheen Khan, Shamaeel Ansari, Sonya Batla, Amir Adnan, Nida Azwer, Ismail Farid, Omer Farooq, Fahad Hussayn, Maheen Karim, Misha Lakhani, Sania Maskatiya, Yasmeen Sheikh, Shamoon Sultan of Khaadi, Ali Xeeshan and HSY.
The jury members included top fashion veterans such as Tariq Amin, Shakil Saigol, Zeba Bakhtiar, Seema Iftikhar, Naz Manha, Rabiya Javeri and Shehnaz Ismail.
This was the sixth makeover of crew uniforms since the inception of PIA. The last time the crew had a change of uniform was in 2004.
The designers were given guidelines to make uniforms that would be functional, capture the uniqueness of Pakistan and yet be modern. The fashion designers worked for several months on the project.
The Special Assistant to the Prime Minister on Aviation, Captain Shujaat Azeem was also present on the occasion.
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