ISLAMABAD: Pakistan Electronic Media Regulatory Authority (PEMRA) on Thursday organized one day workshop for industry stakeholders on the topic of “FM Radio Broadcasting in Pakistan” here at its Headquarters.
Major emphasis of the workshop was to engage stakeholders to identify issues relating to the FM radio licensing e.g. tariff, renewal of licenses, operational issues and other hurdles being faced by FM radio licensees. Other important aspect of the workshop was to create awareness about PEMRA laws, regulations and Code of Conduct.
Kamal Uddin Tipu, Executive Member PEMRA, in his key note, pondered light on FM radio broadcasting sector in Pakistan. Other speakers from PEMRA including Wakeel Khan, General Manager and Junaid Nagi, General Manager shared views, experience and knowledge about regulatory issues and challenges of FM radio broadcasting in country, technological advancement in FM broadcasting and future of radio system.
Speakers from the industry; Mirza Mohammad Naeem, CEO FM 105 Gujrat and Kamran Khawaja, Director FM 100 Islamabad shared their practical experiences and knowledge about issues and challenges to FM radio sector in the light of regulatory impediments.
Based on the discussion, presentations and lectures, three working groups were formed comprising PEMRA and industry representatives to sort out the main issues including-Regulatory and Tariff issues, which also included Code of Conduct, fee structure and renewal process of FM radio licenses.
Operational impediments, that included adherence to technical parameters, networking of FM stations, local content production, live telephonic calls which sometimes contain objectionable discussions and duration of advertisements etc.
Third main point included the Capacity Building of licensees in which major emphasis was given on holding listeners surveys, need for training and rating need analysis etc. These working groups deliberated on the assigned themes at length and formed suggestions / recommendations for the consideration of the Authority.
Concluding the workshop, Chairman PEMRA, Parvez Rathore said that PEMRA is working to offer maximum facilitation to stakeholders and investors to attract more investment and employment in country in the electronic media sector.
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