PharmAssist helpline launch to create awareness about drugs

Karachi: Project Manager, Drug & Information Center, Umaimah Muzzamil, on Thursday said a helpline with the name of PharmAssist has been launched to provide services and information regarding medication administration, usage and poisoning.

She expressed these views while addressing a press conference at Karachi Press Club. Prof A.G Billo, CEO Indus Hospital Karachi Dr Abdul Bari, Dr Obaid Ali, Dr Ghazala H Rizwani, Syed Jamshed Ahmed and Director Health Karachi Dr Zafar Ejaz were also present.

She said aim of launching Drug & Poison Center by the name of PharmAssist to assist all medical fraternity with an objective to facilitate better therapy safe and rational use of medications, continuing professional development programs and increase awareness regarding general health issues.

She informed all queries will be answered by a qualified pharmacists, used electronic databases, reference books and journals. She said it is a free of cost service having a toll free number to assist physicians, pharmacists, nursing and other health care providers in promoting patient care. She said it will also enhance awareness among the community and encourages welfare of general public.

Renowned Pediatricians Prof Abdul Ghaffar Billo appreciated the establishment of this unique service and added that such initiatives will not only enhance the role of pharmacists in the overall health care delivery system of Pakistan but also go a long way in saving lives through education on proper use of drugs and poison information.

Dr Abdul Bari said medical practitioners, pharmacists, nursing and general public will benefit from this new service. He said such efforts in private sector will aide in strengthening the governmental health care setup.

Chief Operating Officer, PharmEvo Pharmaceutical Company, Syed Jamshed Ahmed highlighted the benefits of the project. He detailed the role of pharmacist in the health care delivery system and their expended role to ensure optimal drug therapy and improve patient outcome.

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