KARACHI: Pakistan Telecommunication Company LimitesL’s Smart TV Mobile Application has been nominated for the GSMA Global Mobile Awards (GLOMO) 2016 in the ‘Best Mobile App (Media, Film, TV or Video)’ category.
The PTCL Smart TV App is the first of its kind and has been recognized for integrating live TV with such handheld devices as mobile phones, laptops and tablets. Nomination of the Smart TV App at this level is an indication of the progress achieved by PTCL in internet and multimedia.
“Congratulations to all of the nominees for the 2016 Glomo Awards,” said Michael O’Hara, Chief Marketing Officer, GSMA. “With more than 930 entries this year – a new record – the competition is greater than ever, reflecting the tremendous diversity and pace of innovation across the mobile world. We are particularly excited to be celebrating the 21st year of the awards with a dynamic new format that will recognise and honour achievement throughout Mobile World Congress.”
Commenting on the nomination, the PTCL Chief Commercial Officer, Adnan Shahid said that winning a global nomination in the category is a matter of pride for PTCL and the people of Pakistan. He further said, “Open Innovation is the key driver of growth in the global ICT eco-system and PTCL is leading this through such innovations as the Smart TV App. We made a conscious decision to allow the Smart TV app for all internet users of Pakistan. We will continue to work harder to maintain this momentum by bringing new world class products.”
“Digital Entertainment is a core focus for us at PTCL. We understand the need for people to have entertainment on the go. PTCL Smart TV App adds that level of convenience to the lives of people in Pakistan,” he added. The multi-screen App offers a variety of features and is convenient and user-friendly. People can access hundreds of live TV channels and up to 5,000+ hours (and growing) of content on the App for Video on Demand, Personal Video Recording, TV on demand and films. Interestingly, it also offers quick search options to access preferred TV shows and movies and is backed by a parental control facility.
Smart TV App with its unique features has become the choice for broadcasters and producers to bring exclusive content only through Smart TV App. Recent Pakistani films, eJunior Content for kids are few to name. Previously, mega sporting events like Cricket World Cup 2015 was telecast ads free exclusively on the app.
Currently, the Mobile App is available for download on both Android and iOS platforms. A PC-accessible version has also been added recently. The GSMA Global Mobile Awards is an annual event that is held to recognize efforts the world over for creating greater connectivity and accessibility. This year, the Awards will be held in Barcelona from February 22 to 25.