Samsung Galaxy Award will be given to young forces of fashion

LAHORE: Samsung Electronics Co. Ltd. announced its second year partnership with International Talent Support (ITS), a global platform and competition for young emerging creative talent, as well as this year’s Samsung Galaxy Award featuring the Galaxy S6 and S6 edge. Samsung and ITS are recognizing young talent and forces of fashion with creative vision, encouraging them to explore their creative ideas, and ultimately create a product or art piece that unites technology and fashion for a chance to receive the Samsung Galaxy Award. As a global innovator in mobile technology, Samsung is devoted to uniting the worlds of fashion and technology by leading the way in the development of tech products and user-experiences that seamlessly combine style with substance.

The Samsung Galaxy Award at the 2015 ITS competition will give young designers an opportunity to showcase their creative approach and design vision. Ten finalists will be selected from ITS FASHION, ITS ACCESSORIES, ITS JEWELRY, and ITS ARTWORK, and will be asked to develop proposals for two assignments: produce a new type of smartphone case for the Galaxy S6 or S6 edge with or without Swarovski crystals, and create a fashion item or art piece based on their design expertise, inspired by Galaxy S6 or S6 edge design or features. Ten prototypes will be chosen to be exhibited during the final round on July 10th and 11th. The best prototype will receive the Samsung Galaxy Award and a cash prize of €10,000.

“Samsung recognizes young designers and talent as critical forces of fashion that have the potential to create the next big thing in fashion-forward tech devices and accessories,” says Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics. “We are proud to support this innovative group and look forward to seeing the many ways that fashion and technology can unite to better improve our lives.”

The winner will be decided collectively by juries, including Younghee Lee, along with some of the most influential Italian fashion journalists.

Creating a new standard for design, craftsmanship and performance, the Galaxy S6 and Galaxy S6 edge seamlessly blend premium materials with the most advanced Samsung technology to offer consumers an unmatched mobile experience. This timeless design required the first-of-its-kind glass crafting technology and unmatched quality control, setting the Galaxy S6 and Galaxy S6 edge apart from every other mobile device on the market. Equipped with an incredibly vivid, bright and fast front and rear camera, the Galaxy S6 and Galaxy S6 edge provide the most superior image quality in a smartphone, even in the dark. With fully embedded wireless charging technology, the Galaxy S6 and Galaxy S6 edge are setting a new industry standard for universal wireless charging. Both devices feature a seamless combination of dynamic beauty and meaningful purpose, synthesizing to create a fashion accessory that doesn’t sacrifice powerful functionality for stunning beauty. Further information can be found at

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at and our official blog

For fourteen years the mission of ITS has been that of giving space, visibility and support to young talents from all over the world and to provide them the opportunity of showcasing their creativity to the contest’s prestigious international judging panels composed of leading professionals in fashion, accessories, art and jewelry.

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