KARACHI: The Whole 9 Yards (TW9Y) in collaboration with Defence Authority Sunset Club organized 4th Family Women’s Expo 2015 recently in the lawn of Sunset Club. Thousands of club members with their families and non-members enjoyed the expo. Expo festivities also comprised Defence Authority Sunset Club with an abundance of local and traditional foods.
The event was looking like a “Carnival” set up like a market, exhibiting a diverse collection of clothes, accessories, arts and crafts, jewellery and many more. Shoppers had the opportunity to browse through handmade items infused with creativity.
Jehan Ara Hai and Zubaida Tariq seasoned celebrities and wellknown names for all household ladies had taken over the event, gave tried and tested tips, encouraged entrepreneurs as mentors, did shopping and crowned the Cooking Queens of best dishes both savory and sweet. Renowned television artist Sarwat Gilani also attended the Expo and added color to the event.
A photo-booth with python and crocodiles was the most sought after stall mostly liked by all members of the families who attended the event. First Masterchef Pakistan winner AmmaraNoman launched her food brand. NGOs were given free stalls to sell their work and collect donations. Children Health & Education Foundation, All Pakistan Women Association, Handicraft Association of Pakistan, Human Resource & Skill Development, Youth Club Karachi, Binte Fatima Old Home are few names to mention.
TW9Y is determined to end social isolation by establishing recreational activities. These activities empower women help increase mental health, self-esteem, social interaction, confidence, communication, comprehension, motor skills, coordination, environmental awareness, relaxation, concentration, focus, adventure, exploration, imagination and the abilities of all involved.
The expo included a full range of attractions ranging from Fashion, Hair, Nail, Beauty, Cosmetics, Perfume and Accessories to Health, Fitness, Wellness, Spa, Household, Lifestyle, Medical and Mother & Child. Mostly women working online displayed diverse collection of affordable, one-of-a-kind clothes, accessories, arts & crafts. Shoppers had the opportunity to browse through handmade items infused with creativity.
All DHA Club members and DHA Schools & Colleges were invited to attend. Well known women guests, women entrepreneur, women vendors, women exporters/ importers from KCCI, FPCCI and other wellknown organizations of the city took keen interest throughout.
K-Electric’s Energy Conservation team counseled and interacted with the consumers and guided them, how small steps towards smart living can help save Energy.