– Awarded by Campaign Asia-Pacific
SHANGHAI, April 29, 2015 /PRNewswire/ — Campaign Asia-Pacific hosted the Digital 360 China Summit in Shanghai on April 23, 2015 at which several leading players in the digital marketing and digital advertising sectors discussed the future of China’s digital sector. At the A-List Digital China 2015 award ceremony the same evening, Miaozhen Systems founder, chairman and CEO Wu Minghui was specially designated as the A-List Digital China 2015 “Digital Entrepreneurs” for his outstanding contribution to China’s digital marketing industry. The A-list banquet was hugely successful in bringing together more than one hundred leaders and top executives from top brands and agencies around the world.
The speech leading up the announcement of the special designation provided some details: Wu Minghui founded Miaozhen Systems in 2006 and is currently the chairman and chief executive officer. He is solely responsible for the planning and execution of the company’s development strategy as well as for the management of the company’s business operations, marketing strategy, core technology, research and innovation. Mr. Wu also proactively promotes the development of technology in big data marketing.
Mr. Wu received a master’s degree in computer science from Peking University and became a reputed expert in the field big data technology, an expertise that has served him well in his leadership of Miaozhen Systems’ global business development strategy, operations management and global technological innovation. He has over 15 years of experience in software development and 11 years of experience in software development management. He has personally led the management and implementation of several large R&D projects involving the analysis of data derived from the monitoring of digital media advertising, ad exchanges and presentation platforms which provide services to Fortune Global 500 clients in the areas of finance, automobiles and fast-moving consumer goods. Among some of the more notable projects, he directed the big data platform project for General Motors as well as the digital advertising platform and big data management platform projects for China Unicom. He has obtained over 20 domestic and international invention patents and many international awards for his prowess in developing algorithms.
The achievements of Miaozhen Systems as China’s leading big data marketing technology developer would not have taken place without the Mr. Wu’s fine leadership and management skills. In the nine years since inception, the firm has led innovation in China’s big data marketing technology: several times the firm has been the first in China to launch new solutions and services that later became industry standards. In 2008, Miaozhen rolled out China’s first third-party ad monitoring and measurement system AdMonitor. In 2009, the firm joined hands with Millward Brown in developing iGRP (internet Gross Ratings Point), the first system of its kind to measure the size of the target audience reached by a digital campaign in a way that is comparable to TV GRPs. In 2010, Miaozhen’s monitoring products were deployed to measure the results of digital advertising campaigns for P&G’s 28 brands; in the same year, the firm rolled out MixReach, China’s most sophisticated cross-media budget allocation optimizer. Starting in September 2012, Miaozhen formally rolled-out China’s first third-party software development kit for the monitoring and measurement of mobile Internet ads; in the same year, the firm entered the Japanese market. In 2014, it rolled out China’s first abnormal network flow monitoring module SmartVerify and the world’s first cross-screen monitoring system for both PCs and mobile; in the same year, Miaozhen partnered with CCTV in monitoring and measuring the television viewership of the Spring Festival Gala. In January 2015, the firm was named as one of China’s 50 Most Innovative Companies (MIC 50).
2014 was a fruitful year for both Mr. Wu and Miaozhen Systems. With its growing influence across the sector during the year, Miaozhen received several awards including The Deloitte Technology Fast 50 (TF50) China 2014, Zero2IPO Venture 50, Influencing China: 2014 Best Digital Marketing Company as well as the above-mentioned MIC 50. He was cited as a young leader in innovation for his outstanding innovative spirit and tremendous impact he had on many upcoming and aspiring talents in the field. In October 2014, Mr. Wu was invited to attend the IAB Global Summit on behalf of China’s big data sector where he delivered a speech that received a lot of attention entitled “The Rapid Development of Mobile Video — China’s Practice,” elaborating on how China’s video market and Miaozhen Systems had helped advertisers in presenting an ad accurately. The speech got the thumbs-up not only from top local digital industry executives who attended the summit but also from digital industry leaders who came to the summit from abroad. The praise not only demonstrates the high esteem that the global digital industry has for Mr. Wu, but also shows that China’s digital industry has developed a growing influence worldwide. Through his own efforts, Mr. Wu has made a significant contribution to the development of China’s digital industry simply by how he has presented it to the world. Furthermore, Mr. Wu has also done his bit for the setting of China’s marketing industry standards and for the development of China’s unified IP geographic information standard library, in concert with the relevant government agencies; in March 2015, Miaozhen Systems published the industry’s recognized set of standards entitled China Mobile Internet Advertising Standards jointly with the China Advertising Association.
A statement made by Mr. Wu reflects both his personal vision as well as Miaozhen System’s business mission: “We provide marketers and media organizations with products and solutions that satisfy their demands. Based on objective data, innovative technology and the right positioning, we help marketers maximize their advertising ROI and media organizations better enhance the value of their advertising resources with the goal of increasing the profitability and furthering the development of the advertising market.” Wu Minghui has always been committed to the fostering and development of a stable and healthy industry, as he is fully aware that only when the steady and healthy development of the entire industry is assured can Miaozhen Systems provide clients with first-class products and services. It is this guiding principle that has been behind Miaozhen Systems’ ability to provide clients with high-quality services while contributing its share to the development of China’s digital industry.
About Campaign Digital A-List China
Campaign Digital A-List China is awarded to the most influential firms in China’s digital sector for their outstanding work behind the scenes that has contributed to the development of China’s digital industry and for the passion that led to the contributions. Nominees for induction into Campaign Digital A-List China are innovators and leaders who have the vision to transform a sector. It is their efforts that has provided a place China’s digital industry on the international stage.