It is the second time that they are the sole company from China invited to the annual event
NEW YORK, Sept. 16, 2015 /PRNewswire/ — Miaozhen Systems is once again the only Chinese digital marketing company invited to the annual IAB Global Summit. The Chinese digital marketer will speak at the event which takes place from September 30th to October 1st, following the company’s attendance at last year’s IAB Global Summit as the sole representative of China’s digital marketing companies as a group. Ravikumar (Ravi) Shankar, global business development vice president at Miaozhen Systems, will deliver a speech entitled “Programmatic Buying in China” at the 2015 summit, on behalf of its Chinese peers.
The IAB Global Summit, one of the leading events of the digital age, brings together leading global brands, creative and media agencies as well as technology companies who are at the vanguard of the digital area. The forward thinkers will gather to discuss the future of the digital industry and share cutting-edge technical experience and outcomes, in a move to pave the way for the future development of the industry.
Miaozhen Systems, China’s leading third-party data marketing technology firm, has, from the day the company started operations, regarded data and technology as the driving force for its foundation and growth. The company’s unique Moment Tracking technology helps firms and their agencies as well as online media outlets effectively evaluate and optimize the efficiency of data utilization and improve investment returns. For this reason, many leading brands worldwide, among them, Procter & Gamble, Microsoft, Volkswagen, L’Oreal, Coca-Cola and Yili, use Miaozhen Systems’ products and services to optimize investment data and improve the returns on investment.
Being the only Chinese digital marketer invited for two consecutive years demonstrates IAB’s recognition of Miaozhen Systems’ efforts in promoting the development of China’s digital advertising business, and looks forward to the company, on behalf of China’s digital marketing companies, sharing China’s most representative data marketing technologies, best practices and research results with their peers worldwide, in a move to standardize and further grow the global digital marketing sector together. Ravi’s speech on programmatic buying is expected to be refreshing and is highly anticipated.