Pepsi launched its new campaign Chamke Hum Se Pakistan with a melodious new anthem Chand Sitara. After decades Pepsi brings together the legends of Pakistani music Salman Ahmed, Shahi Hasan and Junaid Jamshaid along with maestro Shoaib Klansoor, who also brought forth the historic DA Dil Pakistan to this nation.
With the Chamke Hum Se Pakistan campaign, Pepsi will recognize the achievements of unsung Pakistani heroes who make Pakistan shine in various fields such as sports, education and social service! Jahanzeb Khan, VP and GM PepsiCo Pakistan and Afghanistan says 4t Pepsi we endeavor to inspire the youth of this country by bringing forward those who have achieved a lot in their respective fields. We want these Chand Slams to step into the limelight and inspire others.
Highlight of the campaign is the song Chand Sitara by Shoaib Mansoor, which celebrates the beauty of Pakistan through the eyes of these unsung Chard Skaras. It is a festive and optimistic song that is sure to win the hearts of every Pakistani and become the next patriotic-anthem. The song video features the real Chard Skaras of Pakistan including Sax! Ali. Pakistans only Formula 3 driver and winner of many international car racing championships along with Fizza Farhan, a social entrepreneur recognized by Forbes Magazine, who runs a microfinance institution that manages clean energy projects in underprivileged areas of the country.
The campaign also highlights other Chand Skaras such as Zeeshan Abbasi, captain of Pakistans blind cricket team who holds the record for the fastest blind cricket bowler, Mehak, the youngest ever Pakistani to represent the country at World Chess Olympia1 and Haroon, a world record holder of 87 As in OM Levels.
Pepsi is very passionate about the youth of Pakistan and has always connected with them in every walk of life. Through our Chamke Hum Sai Pakistan campaign, we can to inspire the Pakistani youth to achieve new heights, says Salman Butt, Marketing Manager PepsiCo.