Karachi: BBC World Service is launching the first ever BBC Urdu TV programme, Sairbeen, which will be broadcast by Express News in Pakistan.
From Monday 11 February, the BBC’s new TV programme in Urdu will air three times a week, on Monday, Wednesday and Friday, at 11 pm PST on Express News.
Sairbeen draws on the strength of the BBC’s international newsgathering operation which commands levels of trust, relevance and reach unmatched among international news providers. Sairbeen brings Express News viewers the best of the BBC’s journalism, analysis and interviews to get behind the stories on the global news agenda that resonate with Pakistani audiences. The programme also features regular items covering Pakistan’s latest cultural developments, social media trends, as well as travel, business and economy.