Islamabad: Pakistan may benefit from neighbouring countries technology being used in rice production to boost its rice products and exports. Chief Executive Officer Harvest Tradings, Ahmad Jawad has stated this in a press statement issued on Thursday.
He said that despite the fact, country earned huge foreign exchange from exporting rice after cotton but now it was need of the hour to use modern technology to further boost rice production and its exports.
Pakistan the 12th largest rice producer in the world has failed to progress in the last 2 years of export sector, he added. “It’s time that we should also seek guidance from “International Rice Research Institute” to formulate proper policy of this important commodity” he suggested.
Jawad called for focusing more on Asian and African markets to increase exports. He pointed out that purchasing power in Asia is increasing and these markets could be more attractive for rice exports in future, he added. Harvest CEO demanded that government may assign targets to the commercial counsellors to create a level playing field for Pakistani rice in their respective countries.